Digital Campaigns
I view social media as more than just a tool for brands and organizations to share their stories and missions. It’s also a space where connection, community, and creativity come together. The goal is to evoke an emotional response in people when they engage with your content.
I approach every project with intention, crafting strategies that align with your goals, designing visuals that reflect your brand, and writing captions that capture your unique voice. My aim is not only to help your social media presence grow but also to ensure it feels authentic and resonates with your audience.
What i do
Strategy and Analysis
I track KPIs such as engagement rate, follower growth, reach, and click-throughs to guide content adjustments and ensure each post aligns with campaign goals.
Content Creation
I design graphics, carousels, and reels using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) and Canva.
Content calendar & Scheduling
I build and maintain detailed content calendars to organize campaign rollouts, maximize platform trends, and ensure consistency. I use tools like Google Sheets, Notion, or Meta Planner to collaborate with teams and meet key deadlines.
Girl Up USA, United Nations Foundation
190%
Follower Increase
60k+
Monthly Viewers
15%
Engagement
Increase
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Tracked and assessed performance metrics across Instagram, Facebook, LinkedIn, and YouTube to identify trends, optimize content strategy, and boost engagement.
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Designed branded graphics, wrote scripts, and edited engaging reels tailored to Girl Up USA’s mission and Gen Z audience.
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Planned and maintained a strategic content calendar to support campaign goals, key dates, and consistent posting. goes here
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Worked with influential youth voices to amplify campaign messaging. Collaborated with former Miss Teen USA UmaSofia Srivastava, actress Demi Singleton, influencer and Disney star Ava Kolker, and more.
short form videos
Find links to short-form videos I have conceptualized and edited below.
UmaSofia Her Voice, Her Vote campaign reel